Wholesale Florist
& Florist Supplier
Association
WFFSA is the one — and only — association solely dedicated to the floral wholesale business and its suppliers.
Membership Benefits
Discover upcoming events, register online, enjoy live experiences, and connect with community.
Events & Education
Discover upcoming events, register online, enjoy live experiences, connect with community.
Floral Distribution Conference
Get ready for our 2026 Floral Distribution Conference, March 1-4, right back in Miami.
DevX
DevX 2026 will be held in Atlanta, Georgia, July 28-31. Immerse yourself in hands-on learning, witness the growing and distribution process, and savor the scenic surroundings.
Flower Movement
Join the Flower Movement, uniting the floral community. Together, let’s spotlight industry innovators, share stories, and foster unity.

CalFlowers Grows Its Leadership Team with Two Distinguished Industry Professionals
San Marcos, CA — November 5, 2025 — CalFlowers, one of the leading associations dedicated to promoting flower enjoyment and supporting the floral industry nationwide,

Delaware Valley Floral Group, LLC Announces Acquisition of Marvin’s Flower Gardens, Inc., Expanding Service to the Midwest
Sewell, NJ — November 3, 2025 — Delaware Valley Floral Group, LLC (DVFG), is pleased to announce the acquisition of Marvin’s Flower Gardens, Inc., a

Registration Now Open for WFFSA’s 2026 Floral Distribution Conference in Miami
Floral industry leaders to reconvene March 1–4, 2026, at the Doral Washington, DC – November 3, 2025 – The Wholesale Florist & Florist Supplier Association

Delaware Valley Floral Group, LLC Announces Acquisition of KD & CompanyLocations in Richmond, VA and Raleigh, NC
Sewell, NJ — Delaware Valley Floral Group, LLC (DVFG) has acquired certain assets of KD & Company, specifically their locations in Richmond, VA and Raleigh,