Programs & Services
Details
March 13, 2012
3:00PM
The Secret to Social Media Marketing Success
March Open Talk
Speaker: Bob DeStefano
Brief Overview
Social media has changed the marketing landscape forever. Blogs and social networking sites, like LinkedIn, Facebook and Twitter empower you to reach your customers and prospects directly, allowing you to establish credibility, build stronger bonds with customers and generate new business opportunities. So, how do you effectively harness social media marketing to generate buzz that will produce results?
This powerful presentation will show you how to unlock your promotional potential with social media marketing leveraging blogging, content marketing, YouTube, LinkedIn, Facebook, Twitter and other social media. Whether you are an online marketing novice or an expert, you will learn actionable tips and proven strategies to:
Learning Objectives:
- Develop a results-focused social media strategy
- Dominate the Google results through content marketing
- Effectively leverage LinkedIn, Facebook and Twitter
- Create a blog your customers will love
- Monitor and manage your online reputation
About the Presenter:
Bob DeStefano is an online marketing strategist and professional speaker with over 15 years experience helping companies leverage online marketing to produce bottom-line results.
Through his speaking, writing and consulting, Bob’s goal is to make online marketing understandable and empower business leaders with actionable tips and strategies they can put to work to generate leads and sales, strengthen relationships with customers and measure the return on their marketing investments.
Since the birth of the commercial Web in the early 1990’s, Bob has been helping business leaders create successful online marketing strategies. Bob’s online marketing career began as a strategic planner for Dean Witter, Discover & Co. specializing in Internet and online marketing strategies. At Dean Witter, Bob spearheaded the creation of the company’s first Website.
As president of SVM E-Business Solutions, a leading B-to-B online marketing agency, Bob has worked with a wide variety of companies, from Fortune 500 companies to small family-owned businesses, to help them leverage online marketing to achieve bottom-line results.
Bob is the author of the B-to-B Online Marketing Toolkit, a step-by-step manual for leveraging online marketing to produce bottom-line results. In addition, Bob is a regular contributor to a variety of publications, including a blog for Modern Distribution Management, on the subject of actionable online marketing strategies.
