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A Note from WFFSA President

Karen Oie, WFFSA President

Newly elected WFFSA President Karen Oie addresses the WFFSA membership. Read on to learn more.

On March 6–8, the Wholesale Florist and Florist Supplier Association (WFFSA) welcomed ‎over 600 attendees to the 2024 Floral Distribution Conference (FDC) in Miami, FL. Ahead of ‎‎2023 numbers, this year’s conference sets the stage for conferences to come. ‎

Why Serve the WFFSA Community?

Written By Scott Cheeseman, Kennicott, WF&FSA Marketing Committee Member

Kennicott has a long history supporting and serving the WFFSA organization. I am completing my 3 years ‎on the Board. A recurring theme in our industry is about change. The pandemic obviously impacted all of ‎us. This has accelerated the challenges we all face every day. Technology, staffing, production, and ‎logistics are all top of mind.

But Wait, My Root Are Green?!?

Written By Steve Catando, DVFlora, WF&FSA Marketing Committee Member

During my almost thirty years of working in the flower and plant distribution business it has become ‎apparent to me that the most misunderstood product that we trade is the family of orchid plants. ‎Read on to learn more.

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The views expressed here are those of the authors and do not necessarily represent or reflect the views of WF&FSA.

Mother’s Day 2020 Better Than Expected

2020 is the year with no comparison unless you are 102 and remember the toll the 1918 pandemic took on your business. Just as a tornado’s massive destruction, or a tsunami’s wave of terror causes temporary upheaval -on a worldwide scale- so does a worldwide pandemic. However, results of WF&FSA’s 2020 Mother’s Day Survey proved that resilience and optimism shine through.