Welcome Letter

In his letter, below, WF&FSA past president, David Armellini, invited members to the 2011 Conference in Miami.

WF&FSA's new president, Nick Fronduto, will soon welcome you to the 2012 Floral Distribution Conference.
 

David Armellini

Dear Friends and Colleagues,

As President of WF&FSA – Wholesale Florist & Florist Supplier Association, I would like to encourage you to participate in the WF&FSA 2011 Floral Distribution Conference, October 19-21 in Miami, Florida. We’ve built upon our successful Conference program from last year and want to provide you the best value in our industry.  The conference rate is a low $175 for the first five participants from each company and $135 for each subsequent participant.  We believe that this low registration rate will allow multiple employees from each business to participate.

Like last year, we don’t want you to simply attend the conference, but to be an active participant, directing your own conference experience.  That’s why so much of our program is designed to allow for in-depth discussion among members on topics of timely importance to our industry.

The mission of WF&FSA is straightforward: to provide networking, business opportunities and education to wholesale distributors and their floral suppliers.  WF&FSA has set the stage and we are confident that as a participant you will bring this mission statement to fulfillment during this conference.

Networking – One of the most important reasons to attend is to learn from and share other wholesalers and suppliers in the industry.  Back by popular demand, we will offer a night of supplier hospitality suites, offering you a chance to network with industry peers and suppliers in a relaxed atmosphere, all in one night.

Education – Exploring how to keep up in our ever-changing industry and world is an on-going process.  Workshops, facilitated by WF&FSA Committees, have been designed to guide you in small group discussions with concrete learning objectives.  Learn from your peers and their experiences.

Commerce – Facilitating exchange between members; helping you find new business opportunities is always at the forefront of WF&FSA’s mission.  Table-top displays will showcase the newest and best available products and services.  Meet face to face with your most important suppliers at one location.  Engage them in open dialogue throughout the workshops and conference to find out what is important to them – you might just be surprised at the doors it will open!

Miami, Florida is one of the most important cities in the floral industry, providing both networking and business opportunities.  Miami Airport Cargo receives a 86% of flower imports.  There isn’t any one of us that cannot do business in Miami on any given day of the year – so a return to Miami for this Conference was an easy decision to make.  As a matter of fact, this is our second year of a five-year commitment to Doral.

The Doral is a great property with an even better rate of $134 per night.  The best rate you can get at the time of our meeting is $199 and the rates climb from there, so you will experience considerable savings. The Doral is located minutes from the heart of the floral district, making convenience another reason to attend.

The Conference in October is a perfect time to meet with table-top suppliers in preparation for the upcoming holidays and beyond.

WF&FSA’s mission is simple: Networking, Business Opportunities, & Education.  This conference has been designed as a platform for all three.  It is up to you to participate and take the opportunity to improve your business and career. 

Hope to see you there,

Sincerely,

David Armellini