Resources

Industry News

What to Expect this Mother's Day

Written By Alejandro Henao, The Flower Co, WFFSA Marketing Committee Member

Mother’s Day is around the corner. For the majority of wholesalers nationwide, Mother’s ‎Day is the best commercial holiday due to the high and non-specific demand of the vast ‎majority of flowers. ‎

A Note from WFFSA President

Karen Oie, WFFSA President

Newly elected WFFSA President Karen Oie addresses the WFFSA membership. Read on to learn more.

On March 6–8, the Wholesale Florist and Florist Supplier Association (WFFSA) welcomed ‎over 600 attendees to the 2024 Floral Distribution Conference (FDC) in Miami, FL. Ahead of ‎‎2023 numbers, this year’s conference sets the stage for conferences to come. ‎

Why Serve the WFFSA Community?

Written By Scott Cheeseman, Kennicott, WF&FSA Marketing Committee Member

Kennicott has a long history supporting and serving the WFFSA organization. I am completing my 3 years ‎on the Board. A recurring theme in our industry is about change. The pandemic obviously impacted all of ‎us. This has accelerated the challenges we all face every day. Technology, staffing, production, and ‎logistics are all top of mind.

But Wait, My Root Are Green?!?

Written By Steve Catando, DVFlora, WF&FSA Marketing Committee Member

During my almost thirty years of working in the flower and plant distribution business it has become ‎apparent to me that the most misunderstood product that we trade is the family of orchid plants. ‎Read on to learn more.

Message from WF&FSA's President - What’s Ahead in 2024?

WF&FSA President Darin Dewberry takes a moment to reflect on WF&FSA's efforts from the past year and how the association is planning to invest in its membership in 2024 and beyond. So what lies ahead? Read on to learn more.

Delaware Valley Floral Group Acquiring Ferris Bros, Wholesale Florist

The Delaware Valley Floral Group (DVFG) has reached an agreement to acquire Ferris Brothers Wholesale Florist, located in Middlesex, New Jersey. DVFG will acquire certain assets of the company through an asset purchase agreement

Board Member Spotlight: Chris Berglund

Get to Know Chris Berglund from Washington Floral Service in this Board Member Spotlight

WF&FSA's governing body consists of five officers who make up the Executive Committee along with Board members. We are grateful for their dedication and contribution to the success of our industry. Get to know new Board Member Chris Berglund.