What is WF&FSA

Floral Distribution Conference

Thank you for joining us for 2024!

We look forward to seeing you at FDC in 2025.

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What is WF&FSA

DevX

Join us from July 23-26, 2024 for the 2024 DevX. Experience hands-on learning and see the growing and distribution process in action... and don't forget to enjoy the beautiful surroundings. Learn more and register today!
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What is WF&FSA

LearnX

WF&FSA offers members unique learning opportunities to experience education your way. With WF&FSA’s LearnX members have access to an e-Learning program offering access to online professional development and industry-based courses.
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What is WF&FSA

Flower Movement

The Flower Movement is a grassroots effort intended to bring the floral community together by highlighting the work done by those that drive the industry forward. The goal is to create an environment for collaboration, storytelling, and oneness.
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Member Spotlight

Delaware Valley Floral Group Acquiring Ferris Bros, Wholesale Florist

Delaware Valley Floral Group Acquiring Ferris Bros, Wholesale Florist

The Delaware Valley Floral Group (DVFG) has reached an agreement to acquire Ferris Brothers Wholesale Florist, located in Middlesex, New Jersey. 

DVFG will acquire certain assets of the company through an asset purchase agreement

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Upcoming Events

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See How Companies Like Yours are Growing with WF&FSA

LearnX is a great way for companies to help educate and develop their floral employees. The coursework provides information and learning tools that can directly benefit employee knowledge and on the job performance. 

Jody Whitekus

Jody Whitekus

Golden Flowers

What’s New with WF&FSA?

Fresh Connections at FDC 2024

Fresh Connections at FDC 2024

On March 6–8, the Wholesale Florist and Florist Supplier Association (WFFSA) welcomed ‎over 600 attendees to the 2024 Floral Distribution Conference (FDC) in Miami, FL. Ahead of ‎‎2023 numbers, this year’s conference sets the stage for conferences to come. ‎

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Why Serve the WFFSA Community?

Why Serve the WFFSA Community?

Kennicott has a long history supporting and serving the WFFSA organization. I am completing my 3 years ‎on the Board. A recurring theme in our industry is about change. The pandemic obviously impacted all of ‎us. This has accelerated the challenges we all face every day. Technology, staffing, production, and ‎logistics are all top of mind.

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But Wait, My Root Are Green?!?

During my almost thirty years of working in the flower and plant distribution business it has become ‎apparent to me that the most misunderstood product that we trade is the family of orchid plants. ‎Read on to learn more.

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Message from WF&FSA's President - What’s Ahead in 2024?

WF&FSA President Darin Dewberry takes a moment to reflect on WF&FSA's efforts from the past year and how the association is planning to invest in its membership in 2024 and beyond. So what lies ahead? Read on to learn more.

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