Top 5 Reasons to Attend DevX 2024: Elevate Your Business

Written By Freddy Melero, Choice Farms, First Vice President, WFFSA

Devx Road 2 As the Vice President of the Wholesale Florist & Florist Supplier Association (WFFSA), I am thrilled to invite you to our annual Development Experience (DevX) event, taking place from July 23-26, 2024, in the dynamic city of San Francisco at the elegant Hotel Nikko. This premier hands-on educational event is designed to provide our members with unparalleled learning opportunities and exceptional networking experiences. Here are the top five reasons why you should not miss DevX 2024:

  1. Innovative Educational Programming

DevX is all about practical, actionable learning. Our sessions are tailored to address the most pressing challenges in the floral industry today. This year, we are excited to feature keynote speaker Sam Richter, a Hall of Fame speaker and expert in AI-powered digital information. His sessions, "Embrace It: Generative AI and Your Future" and "Get the Meeting No One Else Can," will offer deep insights into leveraging AI to transform your business operations, communications, and sales strategies. Whether you are an AI novice or looking to deepen your knowledge, Sam's dynamic presentations will equip you with the tools to gain a competitive edge.

  1. Unforgettable Networking Opportunities

DevX provides a unique platform to connect with industry peers, suppliers, and thought leaders. The road trip, which I often liken to an adult field trip, is a perfect example of how we blend learning with networking. Starting with a visit to the iconic San Francisco Flower Market and concluding with a reception hosted by the Shibata family at their beautiful home, you'll have numerous opportunities to build meaningful relationships while enjoying the scenic beauty of the Greater San Francisco area. As past attendees have noted, the camaraderie and connections made at DevX are invaluable.

  1. Engaging and Diverse Program Schedule

Our carefully curated schedule ensures that every moment at DevX is enriching. Each day is packed with activities designed to enhance your knowledge and expand your professional network. Highlights include educational sessions on leveraging AI and sales intelligence, interactive flower movement activities, and leadership workshops. Plus, the scenic road trip stops at renowned nurseries like Cozzolino and Figone, will provide insights into innovative floral operations.

  1. Testimonials from Satisfied Attendees

Don't just take our word for it—hear from those who have experienced DevX firsthand. Past participants have praised the event for its educational value, networking opportunities, and the unique experiences it offers. One attendee shared, "This was my first DevX experience and it was all around fabulous. The content from the speakers was fantastic and energetic, the day trip was a really solid mix of experiences, and the location was wonderful. Highly recommend this program for ANYONE in wholesale!" These testimonials highlight the transformative impact of DevX on both professional growth and business success.

  1. A Beautiful and Inspiring Location

San Francisco, with its rich cultural heritage and stunning landscapes, provides the perfect backdrop for DevX 2024. The Hotel Nikko offers luxurious accommodations and state-of-the-art facilities to ensure a comfortable and productive stay. The city's vibrant atmosphere will inspire you, whether you are exploring the famous flower market, enjoying the breathtaking views at Mt. Eden, or simply walking through its historic streets.

Bonus Reason: Personalized Learning Experience

At WFFSA, we understand that every business is unique. That's why our sessions are designed to cater to different levels of expertise. Sam Richter's presentations, for example, will include customized AI and ChatGPT resources, ensuring that you walk away with practical tools tailored to your business challenges. This personalized approach ensures that you gain the maximum benefit from your time at DevX.

DevX 2024 promises to be an event like no other—an opportunity to learn, connect, and grow in one of the most beautiful cities in the world. Join us from July 23-26 in San Francisco and take your floral business to new heights. Register now and be part of this transformative experience!

See you in San Francisco!

Freddy Melero, Choice Farms
First Vice President, WFFSA

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