WF&FSA Blog

University of Innovative Distribution (UID) 2020 Sneak Peek: Dan Horan on Building an Intentional Brand

By Dan Horan

UID 2020 is less than two months away! To help you get a better understanding of the courses offered, meet IRCG's Senior Associate Consultant Dan Horan. He will be presenting as a faculty member for the first time at UID. With a background in marketing and advertising, Dan will dissect the four aspects of an effective and profitable branding strategy in his session, “B2B Branding Strategies for the 2020s.”

A New Way to Reshape the Supply Chain for the Floriculture Industry - Are You In?

By Cindy Hanauer

Pssst!  Did you know?...... that on September 30th, 2019, the FAA issued the Record of Decision granting approval to proceed with the Airglades International Airport and Perishable Cargo Center located five miles west of the central business district in Clewiston, Florida? 

#FDC2019 – What Did Attendees Think?

By Molly Alton Mullins, WF&FSA Executive Vice President

WF&FSA held its 2019 Floral Distribution Conference November 5-7, 2019 at the Miami Airport Convention Center (MACC). The fourth year hosting this event at the MACC, WF&FSA leadership and staff knew the property brought some unique challenges to the event’s overall success. However, survey responses are in and this year’s meeting received some exceptional results.

Is the 2019 Christmas Season Going to be Naughty or Nice?

by Cindy Hanauer

Let me start with the naughty. The 2019 Thanksgiving-to-Christmas holiday season will lose an entire week of selling, thanks to a U.S. Thanksgiving Day that’s six days later than last year. Oh, yes….. look at your calendar!

How to Make Trade Shows Work for You and Your Customers! Seven Super-Power Tips for Your Super-Power Buyers

by Cindy Hanauer

The 2019 trade show season is right around the corner and the retail masses are salivating to see your company and its amazing products! With 500+ trade shows under my belt, I’ve seen my share of the good, bad and ugly- but mostly good!

New Name. Same Great Experience.

by Laura Wright, The Sun Valley Group

WF&FSA's Development Experience, formerly known as WF&FSA’s Management Institute (M.I.) took place in Philadelphia this year. Not only was attendance up compared to last year so was the name of the game.

Mother’s Day 2019 – For Better or For Worse?

by Molly Alton Mullins, WF&FSA Executive Vice President

Did Valentine’s Day Meet the Expectations of WF&FSA Wholesaler Members?

by Molly Alton Mullins, WF&FSA Executive Vice President

WF&FSA’s 2018 Floral Distribution Conference Receives High Marks

by Molly Alton Mullins, WF&FSA Executive Vice President

2017: The New Generation of Consumerism

Jacque Sir Louis, Smithers-Oasis

2017 Pantone Color of the Year

Yvonne Ashton, Mayesh; Co-Chair, Marketing Committee

New Year. New Blog. New Colors

Yvonne Ashton, Co-Chair, Marketing Committee

Happy 2016! Many view the New Year as a fresh start or a great time to make a new commitment. Here at WF&FSA, we are doing just that by launching our brand new blog! Last year we created the Marketing Toolkit for our members and their customers, but we wanted to take action to ensure that we are following our own advice. So here we are.

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