Is the 2019 Christmas Season Going to be Naughty or Nice?

by Cindy Hanauer

Let me start with the naughty. The 2019 Thanksgiving-to-Christmas holiday season will lose an entire week of selling, thanks to a U.S. Thanksgiving Day that’s six days later than last year. Oh, yes….. look at your calendar!

New Name. Same Great Experience.

by Laura Wright, The Sun Valley Group

WF&FSA's Development Experience, formerly known as WF&FSA’s Management Institute (M.I.) took place in Philadelphia this year. Not only was attendance up compared to last year so was the name of the game.

Mother’s Day 2019 – For Better or For Worse?

by Molly Alton Mullins, WF&FSA Executive Vice President

Did Valentine’s Day Meet the Expectations of WF&FSA Wholesaler Members?

by Molly Alton Mullins, WF&FSA Executive Vice President

The Color of Optimism

by Yvonne Ashton, Mayesh; Chair of WF&FSA's Marketing Committee

WF&FSA’s 2018 Floral Distribution Conference Receives High Marks

by Molly Alton Mullins, WF&FSA Executive Vice President

2017: The New Generation of Consumerism

Jacque Sir Louis, Smithers-Oasis

2017 Pantone Color of the Year

Yvonne Ashton, Mayesh; Co-Chair, Marketing Committee

New Year. New Blog. New Colors

Yvonne Ashton, Co-Chair, Marketing Committee

Happy 2016! Many view the New Year as a fresh start or a great time to make a new commitment. Here at WF&FSA, we are doing just that by launching our brand new blog! Last year we created the Marketing Toolkit for our members and their customers, but we wanted to take action to ensure that we are following our own advice. So here we are.

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