WF&FSA 2012 Valentine’s Day Survey Results

Check out what members reported in WF&FSA’s 2012 Valentine’s Day Survey.  Some highlights:
•    81.9% of participants reported that overall cut flower sales dollars were up over 2011.
•    50% of respondents cited rose pre-book quantities as better than 2011.
•    9.1% of participants reported that inventory levels at the end of the holiday compared with 2011 were sold out with 68.2% reporting that inventory levels were nearly sold out.

See the full results here. 

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