Get Ready for DevX 2024!

July 23-26, 2024

San Francisco, CA | Hotel Nikko


With a number of unique opportunities to experience education your way, WF&FSA’s Development Experience (DevX), formerly Management Institute, is a new and better way to describe WF&FSA’s premier hands-on educational experience for members. Attendees receive exceptional educational programming where they learn practical skills to help them tackle timely business problems. Attendees also enjoy exceptional networking opportunities and interact with industry peers.

We are excited to offer an engaging program in 2024 that will showcase many aspects of the floral distribution chain and take advantage of the gorgeous scenery and culture of the Greater San Francisco region.

Registration will open soon!

Questions? Email us at


DevX 2023 Partner Sponsor

Calflowerslogo B Alt


So 175 Dwf 175
Cf 175 Ss 175