WF&FSA Blog

University of Innovative Distribution (UID) 2020 Sneak Peek: Dan Horan on Building an Intentional Brand

By Dan Horan

UID 2020 is less than two months away! To help you get a better understanding of the courses offered, meet IRCG's Senior Associate Consultant Dan Horan. He will be presenting as a faculty member for the first time at UID. With a background in marketing and advertising, Dan will dissect the four aspects of an effective and profitable branding strategy in his session, “B2B Branding Strategies for the 2020s.”

A New Way to Reshape the Supply Chain for the Floriculture Industry - Are You In?

By Cindy Hanauer

Pssst!  Did you know?...... that on September 30th, 2019, the FAA issued the Record of Decision granting approval to proceed with the Airglades International Airport and Perishable Cargo Center located five miles west of the central business district in Clewiston, Florida? 

#FDC2019 – What Did Attendees Think?

By Molly Alton Mullins, WF&FSA Executive Vice President

WF&FSA held its 2019 Floral Distribution Conference November 5-7, 2019 at the Miami Airport Convention Center (MACC). The fourth year hosting this event at the MACC, WF&FSA leadership and staff knew the property brought some unique challenges to the event’s overall success. However, survey responses are in and this year’s meeting received some exceptional results.

Is the 2019 Christmas Season Going to be Naughty or Nice?

by Cindy Hanauer

Let me start with the naughty. The 2019 Thanksgiving-to-Christmas holiday season will lose an entire week of selling, thanks to a U.S. Thanksgiving Day that’s six days later than last year. Oh, yes….. look at your calendar!

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The views expressed here are those of the authors and do not necessarily represent or reflect the views of WF&FSA.

Is the 2019 Christmas Season Going to be Naughty or Nice?

Is the 2019 Christmas Season Going to be Naughty or Nice?

Let me start with the naughty. The 2019 Thanksgiving-to-Christmas holiday season will lose an entire week of selling, thanks to a U.S. Thanksgiving Day that’s six days later than last year. Oh, yes….. look at your calendar!

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