A Note from WFFSA President

Karen Oie, WFFSA President

It is with great honor and excitement that I address you as the newly elected President for our esteemed association.  I am truly grateful for the trust and confidence you have placed in me to lead our organization forward this year.

The floral industry holds a special place in my heart, not merely as a business endeavor, but as a passion that has grown over the years.  What is it about this business that captivates me so deeply?  It is the joy that flowers bring to people’s lives, whether in moments of celebration or times of solace.  It is the profound impact that our industry has on communities, from supporting local businesses to creating breathtaking displays that adorn weddings, events, and everyday spaces.

As I step into the role of President, I am committed to building upon the foundation laid by my predecessors and leading WFFSA into a future filled with growth and opportunity.  I envision a year full of collaboration, where we come together to address the challenges facing our industry and explore new avenues for success.  Our dedicated Board & Committee Members will be working diligently to advance the mission and objectives of the WFFSA Association.  Together, we all have the power to shape the future of the floral industry for generations to come.

I am eager to hear your ideas, concerns, and aspirations for the future of our association.  Your input and feedback are invaluable as we share the direction of our organization and strive to meet the needs of our WFFSA Membership.  Together, we will write the next chapter of success for WFFSA!

Thank you for your dedication, support, and commitment to our shared vision for the floral industry.

Yours truly,

Karen Oie
President, WFFSA