What is WF&FSA

Floral Distribution Conference

Thank you to all who made the 2023 FDC a rousing success! The floral distribution event of the year! Every year, suppliers and wholesalers meet for this unique experience that helps bridge the floral community together in order to provide connections, solutions, and the finest flowers.

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What is WF&FSA

DevX

Join us from August 2–4, 2023 in Niagara Falls, Ontario for the 2023 DevX. Experience hands-on learning and see the growing and distribution process in action... and don't forget to enjoy the beautiful surroundings. Learn more and register today!
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What is WF&FSA

LearnX

WF&FSA offers members unique learning opportunities to experience education your way. With WF&FSA’s LearnX members have access to an e-Learning program offering access to online professional development and industry-based courses.
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What is WF&FSA

Flower Movement

The Flower Movement is a grassroots effort intended to bring the floral community together by highlighting the work done by those that drive the industry forward. The goal is to create an environment for collaboration, storytelling, and oneness.
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Member Spotlight

That Flower Feeling Wins Prestigious Marketing Award

That Flower Feeling Wins Prestigious Marketing Award

“That Flower Feeling”, a brand representing the U.S. fresh cut flower and foliage industry, has been awarded a Bronze Award in the ‘Luxury and Premium Brand’ category in the global Epica Awards. 

We encourage all floral companies and floral designers to participate with a pledge Large or Small. TFF will take it all!

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Upcoming Events

Wed
7
2023
June 7, 2023
3:00PM - 4:00PM EST

WF&FSA Mother's Day Roundtable

Presenter: Darin Dewberry, Sales Manager, Pete Garcia Company

Zoom

Wed
26
2023
July 26, 2023
3:00PM - 4:00PM EST

UID Year-Round: Account-Based Marketing (ABM) - Accomplishing More With Less

Presenter: Brian Bluff, CEO & Co-Founder of Site-Seeker, Inc.

Zoom

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See How Companies Like Yours are Growing with WF&FSA

LearnX is a great way for companies to help educate and develop their floral employees. The coursework provides information and learning tools that can directly benefit employee knowledge and on the job performance. 

Jody Whitekus

Jody Whitekus

Golden Flowers

What’s New with WF&FSA?

Board Member Spotlight: Erin Brotherton

Board Member Spotlight: Erin Brotherton

WF&FSA's governing body consists of five officers who make up the Executive Committee along with Board members. We are grateful for their dedication and contribution to the success of our industry. Get to know new Board Member Erin Brotherton.

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Board Member Spotlight: John Burk

Board Member Spotlight: John Burk

WF&FSA's governing body consists of five officers who make up the Executive Committee along with Board members. We are grateful for their dedication and contribution to the success of our industry. Get to know new Board Member John Burk.

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The Future in Bloom at FDC 2023

The Future in Bloom at FDC 2023

On March 6–8, the Wholesale Florist and Florist Supplier Association (WF&FSA) welcomed ‎over 600 attendees to the 2023 Floral Distribution Conference (FDC) in Miami, FL.

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IFD’s Flower Trend Forecast

IFD’s Flower Trend Forecast

The floriculture industry plays an important role in the health and well-being of the human race. When it comes to the sharing of emotions, flowers and plants overcome all language barriers and serve as a universal language.

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