What is WF&FSA

Floral Distribution Conference

The floral distribution event of the year! Every year, suppliers and wholesalers meet for this unique experience that helps bridge the floral community together in order to provide connections, solutions, and the finest flowers.

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What is WF&FSA

DevX

Save the date for DevX 2023: we are heading to Ontario, Canada this summer! Mark your calendar for August 2–4, 2023 in Niagara Falls. More details to come.
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What is WF&FSA

LearnX

WF&FSA offers members unique learning opportunities to experience education your way. With WF&FSA’s LearnX members have access to an e-Learning program offering access to online professional development and industry-based courses.
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What is WF&FSA

Flower Movement

The Flower Movement is a grassroots effort intended to bring the floral community together by highlighting the work done by those that drive the industry forward. The goal is to create an environment for collaboration, storytelling, and oneness.
JOIN THE MOVEMENT

Member Spotlight

That Flower Feeling Wins Prestigious Marketing Award

That Flower Feeling Wins Prestigious Marketing Award

“That Flower Feeling”, a brand representing the U.S. fresh cut flower and foliage industry, has been awarded a Bronze Award in the ‘Luxury and Premium Brand’ category in the global Epica Awards. 

We encourage all floral companies and floral designers to participate with a pledge Large or Small. TFF will take it all!

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Upcoming Events

Wed
26
2023
July 26, 2023
3:00PM - 4:00PM EST

UID Year-Round: Account-Based Marketing (ABM) - Accomplishing More With Less

Presenter: Brian Bluff, CEO & Co-Founder of Site-Seeker, Inc.

Zoom

Wed
27
2023
September 27, 2023
3:00PM - 4:00PM EST

UID Year-Round: The Profound Power of Presence

Presenter: Todd Cohen, CSP, Author, Sales Leader LLC

Zoom

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See How Companies Like Yours are Growing with WF&FSA

LearnX is a great way for companies to help educate and develop their floral employees. The coursework provides information and learning tools that can directly benefit employee knowledge and on the job performance. 

Jody Whitekus

Jody Whitekus

Golden Flowers

What’s New with WF&FSA?

IFD’s Flower Trend Forecast

IFD’s Flower Trend Forecast

The floriculture industry plays an important role in the health and well-being of the human race. When it comes to the sharing of emotions, flowers and plants overcome all language barriers and serve as a universal language.

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Above All Flowers and New Bloom Solutions Launch the First Comprehensive Calendar of Events and Conventions to Support the Flower Industry in a collaborative way

Above All Flowers and New Bloom Solutions Launch the First Comprehensive Calendar of Events and Conventions to Support the Flower Industry in a collaborative way

Above All Flowers and New Bloom Solutions launched the first known comprehensive collaborative flower industry calendar of events and conventions, with the participation of more than eight different partners who collaborated on this calendar in favor of the flower industry.

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Flower Movement Awareness Week Celebrates the Power of Flowers

Flower Movement Awareness Week Celebrates the Power of Flowers

To highlight how the floral community brings the power of flowers to their hometowns and neighborhoods, the Wholesale Florist & Florist Supplier Association (WF&FSA) had designated this past August 8‒14 as Flower Movement Awareness Week.

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Preparing for Valentine’s Day 2023

Preparing for Valentine’s Day 2023

The countdown to Valentine’s Day in the floral industry has officially begun! It is estimated that over 250 million roses are produced for Valentine’s Day. Valentine’s Day is the number one holiday for florists and for floral purchases and many wholesalers begin preparing months in advance.

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