“That Flower Feeling,” a brand representing the U.S. fresh cut flower and foliage industry, has been awarded the 29th annual Marketer of the Year Award!
Join us in congratulating CalFlowers! We encourage all floral companies and floral designers to celebrate this achievement by keeping flowers in front of mind and participating in the campaign.
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LearnX is a great way for companies to help educate and develop their floral employees. The coursework provides information and learning tools that can directly benefit employee knowledge and on the job performance.
WF&FSA's governing body consists of five officers who make up the Executive Committee along with Board members. We are grateful for their dedication and contribution to the success of our industry. Get to know new Board Member Chris Berglund.
Read More...WF&FSA's governing body consists of five officers who make up the Executive Committee along with Board members. We are grateful for their dedication and contribution to the success of our industry. Get to know new Board Member Erin Brotherton.
Read More...WF&FSA's governing body consists of five officers who make up the Executive Committee along with Board members. We are grateful for their dedication and contribution to the success of our industry. Get to know new Board Member John Burk.
Read More...On March 6–8, the Wholesale Florist and Florist Supplier Association (WF&FSA) welcomed over 600 attendees to the 2023 Floral Distribution Conference (FDC) in Miami, FL.
Read More...WF&FSA offers exceptional sponsorship opportunities for you to promote your business to hundreds of companies in the wholesale florist and florist supply industry. Whether through events like the Floral Distribution Conference or Development Experience, WF&FSA has a sponsorship package that is right for you and your business. Interested in year-long exposure that supports the wholesale floral industry? Then WF&FSA’s Growth Fund is the right fit. Special thanks to all of WF&FSA's many sponsors each and every year who are committed to making new business connections through WF&FSA.