Speakers and Sessions Information

Monday, March 7, 2022 | 9:00 AM - 11:00 AM

Wholesaler Discussion Groups [NEW THIS YEAR]

Faced with supply chain and logistical challenges, inventory management setbacks, shrinking margins, and e-commerce takeover, we’re offering you an opportunity to come together with your floral industry counterparts to discuss these obstacles and how we can all work together to emerge with disruptive innovation to break through these barriers.


Tuesday, March 8, 2022 | 12:30 PM - 2:30 PM

President's Address, LTK Award, and General Session: Reinventing the Floral Retail Market


Join WF&FSA leadership and your floral industry colleagues for a warm welcome from WF&FSA’s President Gabriel Becerra. Hear more about the association and successes happening throughout the floral community. During this time, we will unveil the 2022 LTK award winner and kickoff our general session, Reinventing the Floral Retail Market.

General Session Description

This session will bring together retail florists to showcase how they are innovating and creating a completely new relationship with their suppliers, wholesalers, and customers.


Wednesday, March 9, 2022 | 9:30 AM - 11:00 AM

WF&FSA Business Session & General Session: Connect More, Convince Less! with Ryan Avery


General Session Description

What’s costing your team members the sale? The win? In most cases, they are missing relevant connections! They might not know how to weave the communication threads necessary to build the relationships that help to form customers for life. The kind of relationships that not only buy – but also refer. That’s where Ryan Avery brings out the game-changers. He challenges sales audiences to stop “convincing” and start connecting with the clients, customers, and prospects that will grow your company to new levels of success.

About Ryan Avery

Ryan Avery Circle Headshot

Ryan Avery is one of the most profound keynote speakers on strategic communication and leadership. At age 25, Ryan became the youngest World Champion of Public Speaking in history, competing against more than 30,000 contestants from 116 countries to claim the 2012 World Championship for Toastmasters International.

As an Emmy-award-winning journalist, two-time best-selling author, and world record holder, Ryan has delivered more than 500+ keynotes in 33 countries around the globe. Ryan currently lives in the United States with his family and is on the mission to show leaders how to Go From A to THE® in their industry! Learn more at www.RyanAvery.com.

The Brochure is Now Available!

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Pay Your Dues

In order to attend FDC 2022, please remember to renew your dues by clicking here or the EZ Renew logo.

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